Hoyu Professional Products
From hair color to hair care, all of our products are made with sustainable, high-quality ingredients, in our state-of-the-art ISO certified facilities.
Our flagship color line, PROMASTER provides a permanent, high-lift, and demi-permanent series to take care of all of your coloring needs.
Bokashi is a gray blending color designed to create the perfect salt-and-pepper look in 3 minutes, making it a must have for those with male clients who aim to look younger without having to cover their gray completely and sit in a chair for a full color service.
Ensure the longevity and beauty of a color service and improve the health of your hair with Promaster Color Care. With 4 different types to cover every need, each individual client will be able to find their perfect match.
SOMARCA
Color SHAMPOO & Color CHARGE
SOMARCA, double use of Color Shampoo and Color Charge tops up hair color after fading. A convenient home care kit that allows you to control the color by yourself while conditioning your hair.
Medilook Alpha
An unhealthy scalp can lead to hair thinning, a decrease in volume/resiliency, and ultimately, hair loss.
The oils are 98% plant-derived and gentle enough for use all over the body. They provide deep moisture to hair and protect against dryness & frizz while also allowing for styling.
Creyell is our gray coverage line and is specially formulated to provide absolute coverage while preventing loss of volume, shine, or essential hair lipids.
From subtle highlights to platinum, Promaster Power Bleach will provide gorgeous blonde results with only a 20 volume developer, resulting in greater consistency and far less damage.
SOMARCA Lab. allows for color combinations and uses that aren’t bound by standard conventions. Its freedom in expression and incomparable quality will stimulate your senses and take your creativity to unforeseen heights.
Glamage is a semi-permanent, acid-based color that serves as an alternate to those who are highly sensitive or allergic to traditional color. It is extremely versatile; Glamage can cover gray, provide long lasting vivid color, or unique pale tones.
Prostep Hair Care
Prostep Hair Care provides a versatile, multi-purpose approach to hair care with a simple, 2-type lineup.